Alicia is the founder of Performentor, with deep experience in HR, she delivers a behavior science-informed and small-business approach. An entrepreneur at heart, Alicia has 20 years of HR experience in small businesses spanning multiple industries. Her expertise is coauthoring learning cultures, amplifying innovative environments, and building high-performing teams of HR experts. She frequently serves executives as an executive coach and advisor.
Alicia is endlessly curious about how people work and perform as individuals and in groups. Applying the people science of human performance, she knows theory only matters when it works in practice. With a Bachelors degree in Marketing, a Masters in Mass Communication, and post-graduate work in Clinical Psychology, she also has deep experience as an endurance athlete.
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