5 Paragraph: Market Research Findings

Posted by Michael Penney on

5 Paragraph Business Plan || pg. 14-19 Available for purchase on Amazon!

 

Following along in the "5 Paragraph Business Plan".

 

TRANSCRIPT
hey folks good day to you all good
00:04
afternoon
00:05
on this go live which I didn't really
00:09
blast it out this time I've been going
00:11
live around 1300 on on most days
00:15
throughout the week I might be doing
00:18
some more late-night type stuff but I
00:21
want to get this out mid-afternoon so
00:23
that you folks can can check out all
00:26
that we have to offer throughout the
00:27
remainder of the afternoon if you know
00:29
of any other better times that you would
00:31
like for us to go live by all means give
00:34
me a shout and I'll go live at that at
00:38
that time so all right on this specific
00:44
live event what I would like to do is go
00:47
over pages it's going to be 14 through
00:50
19 and if you're following along in the
00:53
five paragraph business plan you'll see
00:56
exactly what I'm talking about on the
00:58
last time last couple of times we talked
01:00
about met TTS L met TTS L is a is a
01:04
template that slides with you throughout
01:06
the entire planning phase and you're
01:09
gonna see some highlighted portions
01:12
inside of this session of the book that
01:14
directly talked to met T to yourself so
01:17
page 14 very top it says paragraph 1
01:22
situation
01:22
market research findings I'm one of
01:25
those guys that it's not like I spend
01:27
all of my time doing market research but
01:29
I need intelligence before I actually
01:31
head outside of the outside of the
01:33
building start interacting with people I
01:36
need to have some sort of assumption I
01:39
need to have some sort of guests I need
01:40
to have a target persona profile what
01:43
I'm looking for before I get outside of
01:46
the building
01:47
so we've spoken of hook hole before in
01:50
to use it as an example in this in this
01:52
case cacoa the home repair network is
01:56
working with contractors in order to
01:58
refer them to homeowners who are in need
02:00
right so it's fitting within that that
02:03
spectrum okay we understand that so now
02:07
that we have those variables we can go
02:09
and conduct market research and
02:11
start honing in on some of the different
02:14
some of the different main problems that
02:17
are out there maybe what people aren't
02:18
necessarily paying attention to you
02:20
market research is not only gathering
02:23
information at the end of market
02:25
research you should be able to identify
02:27
where you see a lucrative market and
02:32
some key variables that you see that
02:36
maybe others are not that show
02:40
indicators of growth so there's not a
02:45
whole lot of veterans that are going
02:47
into franchising there were or there was
02:50
in general and that was during the 90s
02:52
as we saw that uptick we saw more
02:55
veterans get into franchising and
02:57
licensing options now a lot of these
02:59
different places that we go and receive
03:01
entrepreneurial education from we're not
03:03
actually getting push these franchise
03:05
and license options I think it's the
03:10
common misconception that what you learn
03:13
in business school directly applies over
03:15
to a franchise it doesn't it just
03:17
doesn't do the the a lot of the
03:20
components that are inside of it a lot
03:23
of the levers that you have to pull the
03:24
the executed things that you need to do
03:28
as far as maintaining the books managing
03:32
the overall structure of the business
03:33
yes but that being said it's still a
03:37
start-up it's still an entrepreneurial
03:38
endeavor until you gain that traction
03:41
and until you've came that trust frankly
03:44
within the community so anyhow all of
03:49
that being said do your market research
03:51
especially if you're going to be opening
03:53
a franchise license opportunity you
03:55
understand what that franchise or that
03:57
licensee has her as an overall
04:00
organization or that franchisor is
04:02
looking to achieve therefore you can
04:05
springboard off of some of that market
04:06
research that they themselves have
04:08
already put out there let's say for
04:10
instance you want to be a new hukou a
04:12
unit owner out there in Nashville
04:13
Tennessee right we don't have any Co
04:16
unit owners in Nashville at least not
04:18
yet you look at the population you look
04:21
at the homeowners that are in the area
04:23
do you see a need for this
04:25
right so you're doing your market
04:27
research you're seeing how many
04:28
homeowners during the area what's the
04:30
median cost per home within the area
04:33
what's the median income as her sauce
04:36
household income within the area and a
04:38
couple of other key indicators that say
04:40
whether or not it's a right market I
04:42
bring out Nashville because it's perfect
04:45
for her cola so I say it that way
04:48
because just kind of in the back of your
04:50
mind when you've gotten into the
04:52
situation paragraph and again you're on
04:54
page 14
04:55
we're gonna go 14 through 19 and I'm
04:58
gonna do some wave top type stuff during
05:00
this go life but if you're already
05:03
through the met TTS L you have an
05:06
understanding a 30,000 foot
05:08
understanding of what you would like to
05:11
achieve right as a business owner you
05:13
yourself you're looking around at other
05:15
franchises say it's a license
05:17
opportunity or you yourself are saying
05:19
hey man I'm starting my own business you
05:21
know from square one totally
05:23
understandable but you at least know at
05:26
this point what sandbox you're going to
05:29
be playing in you know what area you
05:32
want to operate in and you're starting
05:34
to pull some of that intelligence some
05:37
of that information so that way you can
05:39
go and attack that market so the
05:43
situation paragraph we're going to start
05:44
with the industry market research
05:46
analysis and you're going to notice that
05:48
there's a block right here and it says
05:49
enemy identify the size and scope of the
05:51
problem opportunity enemy enemy right
05:55
the problem opportunity that you see out
05:58
there is your enemy this is going to be
06:00
your motivation to continue forward if
06:02
you're not passionate about solving the
06:05
problem or seizing that opportunity
06:08
you're not gonna last very long
06:10
operating in that business if you don't
06:13
really care about providing people the
06:15
goods products services that you're
06:17
going into business for you're probably
06:19
not not going to do a good job in
06:22
business and it's just that Frank
06:24
alright so hone in do a salute report
06:27
that is size activity location unit
06:30
uniform time equipment I've done other
06:33
go lives specifically just on solute
06:36
reports a solute report is identified
06:39
a population of people and can be used
06:42
to identify an individual male/female in
06:46
order to create an avatar all right and
06:49
the avatar is your ideal customer for
06:51
who is going to be purchasing your goods
06:54
products services whatever the case may
06:56
be so inside of page 15 in between these
07:02
two met TTS L boxes you're gonna see the
07:04
embassy industry composition and
07:06
strength as we're going through this and
07:10
you're seeing the problem opportunity
07:12
that is out there there are other people
07:14
who are addressing it that is your
07:16
overall industry right in what the other
07:18
folks are doing right now learn from
07:21
their mistakes use that which is already
07:25
working for them and see what you can
07:27
steal that's out there as far as ideas
07:29
are concerned and how they're meeting
07:32
demand that's out there take what's good
07:34
leave what's bad and continue on truckin
07:36
which that's pretty much life in general
07:39
so you just look around you see other
07:42
people how they're doing things take
07:44
what's good leave what's bad keep going
07:47
it's that's just life so we're gonna do
07:51
we're doing the same thing with industry
07:53
composition and strength
07:54
you're just making observations right so
07:57
you're going through the market research
07:59
portion making observations this is what
08:01
other people are doing to address this
08:02
problem right now same thing with the
08:06
markets capabilities of limitations this
08:08
is what other folks are doing with it
08:10
right now
08:10
but you're also kind of pulling in the
08:14
the terrain and weather aspect of it so
08:17
maybe there are very large businesses
08:19
that are out there that can't
08:20
necessarily compete in those super agile
08:23
niche little markets let's say within
08:25
residential contracting and so they
08:28
outsource in order to hire to war to you
08:31
right so smart home technology is I mean
08:35
it's happening right and it's not gonna
08:37
be all brand new technology all brand
08:40
new homes that are being built it's
08:42
gonna be a lot of upfit it's gonna be a
08:44
lot of pre-existing structures that are
08:46
getting smart home technology brought
08:47
into the home you're going to need
08:49
contractors to put that
08:51
I call her koa but the point being
08:55
though just in this sense if I'm a
08:57
contractor and I'm looking at the
08:59
capability as limitations to the folks
09:01
that are out there you know big huge
09:03
cable companies they outsource
09:05
independent contractors to come in and
09:07
put in your routers your modems all of
09:09
that other stuff right so seen what
09:11
these industries that the composition
09:14
the capabilities the strengths maybe
09:16
they don't want to deal around with what
09:17
would be considered too little of a job
09:19
right and so you can see the big
09:22
industry makers that are out there I
09:24
could potentially be a sub for one of
09:27
them so again
09:29
all right that's on page 15 and I'm just
09:31
going to turn this over we talked about
09:34
the markets most likely course of action
09:36
probable course of action then dangerous
09:38
course of action likely course of action
09:43
that's what happens or or will happen
09:46
essentially without any intervention
09:48
probable course of action that is us
09:55
injecting a solution to alleviate a
09:57
problem so probably this will happen you
10:02
know like if we apply our solution to a
10:07
given point this will probably occur
10:11
we're gonna alleviate this problem to
10:13
some extent and again it's it's you know
10:17
markets most likely course of action
10:19
without us introducing the ability to
10:22
insert smart home technology as a
10:25
contractor base into a location our
10:28
large industry makers are going to have
10:32
to put their trucks out on the road in
10:35
order to go and do all of these installs
10:37
probable course of action once we insert
10:40
our solution they're going to spend more
10:42
time upgrading that technology while
10:44
we're handling in installing all of
10:47
their equipment that's out there and
10:49
then the most dangerous course of action
10:51
is we help out with them industry
10:55
overall trends people decide you know
10:58
what I don't want any smart technology
11:00
you know overall regulation is put in
11:04
and then it stifles in this
11:05
three growth that could be most
11:08
dangerous course of action now what
11:11
you're basing that most dangerous course
11:13
of action off of is the critical risk
11:16
problems and assumptions and again I'm
11:18
just on page 16 I just went straight
11:20
down the page on page 16 so it's this is
11:23
what's likely going to occur based on
11:26
what is happening right now we insert a
11:29
solution in order to alleviate the
11:31
problem that's probably what's gonna
11:33
happen you know and then already taking
11:36
all of the critical risk assumptions
11:38
everything else although the the the
11:39
problems into account this is the most
11:42
dangerous course of action now we do it
11:46
this way again it's based on the enemy
11:48
and what is the enemy in this standpoint
11:50
it is the need it is the demand for the
11:53
good product service that is out there
11:55
people have a problem that you need to
11:58
go and solve that is exactly what we're
12:01
talking about so if you don't go and
12:03
solve it if nobody goes and solves a
12:06
huge dire straits problem what is the
12:09
most dangerous course of action and
12:11
maybe smart home technology isn't
12:13
necessarily the best example to use for
12:16
that specific realm but if I were to do
12:19
let's say for instance a market research
12:23
analysis on something that had to do
12:25
with a an environmental focused
12:27
nonprofit in a most dangerous course of
12:29
action if we don't do something about
12:31
this everybody's gonna die you know
12:34
whatever winds up being go ahead and
12:37
throw it down on there okay we don't
12:39
divert our own behavior and take
12:41
responsibility for our actions we're
12:44
gonna wind up screwing over the next you
12:47
know 40 generations of human beings
12:49
great throw it down on there as as a as
12:52
a course of action based on all of that
12:55
then you create your solute report first
12:59
specifically and I've got a blank solute
13:02
report here on page 17 each one of the
13:05
books you go through and you fill in
13:08
these blanks as you go and then in the
13:10
back you've got your your your the last
13:13
couple of pages is a blank template so
13:15
that you can fill that out as you go
13:18
in a saloon report on page 17 if you're
13:22
following along size that is the size of
13:26
the industry the size of the market
13:30
where you yourself are looking to grab
13:33
market share and then it's your what you
13:37
see is the critical vulnerability and
13:39
that's gonna be your entrance into the
13:41
market
13:42
you're gonna immediately alleviate that
13:45
all right so big industry working smart
13:49
home market working up fitting
13:52
pre-existing home structures that are
13:55
out there your critical vulnerability
13:58
that you see that's in there is
14:02
specifically doing let's say thermostat
14:04
and so if you're gonna go through and
14:06
you're gonna help out with installing
14:08
smart thermostat technology into homes
14:11
and that's what you see is a critical
14:13
vulnerability and where you're gonna
14:15
make entrance go for it
14:17
the activity activity in the industry
14:20
activity in your target market where you
14:22
want to gain market share and then
14:24
activity inside of that critical
14:26
vulnerability so again target market is
14:30
up fitting home so overall smart home
14:32
technology target market where you want
14:35
to grab market share is up fitting
14:36
pre-existing homes with smart home
14:38
technology critical vulnerability is
14:40
you're gonna up fit specifically
14:43
thermostat as far as temperature control
14:46
for HVAC and you're saying that's your
14:49
bread and butter you're gonna show the
14:52
activity in the industry overall
14:54
as far as thermostat smart home or
14:58
excuse me
14:58
industry is smart home and then smart
15:02
home technology being up fit as far as
15:04
thermostat and where you're seeing that
15:06
entry over also which I mean I chose
15:10
thermostat off the top my head because
15:11
it seems like a relatively like that
15:15
makes me that makes the most sense for
15:17
me that's for a smart home technology
15:18
wherever Mike goes yeah I work from home
15:22
all the time I purposely make my life
15:25
setup my life so that I can travel
15:27
freely to various locations and help
15:30
phone
15:31
on their stuff boots on the ground but I
15:35
enjoy working from home and I move
15:37
around my home you know throughout the
15:39
day
15:39
okay Mike's working in the studio we
15:42
want heat to go into the studio Mike's
15:44
working in the in the den we might heat
15:46
to go in there oh cool
15:49
so that's the problem that I have can
15:52
you help solve that solution all right
15:55
so that's that's maybe the activity all
15:59
the way boiled down to an individual
16:01
that's the activity that we're talking
16:03
about here so it's activity in the
16:05
industry activity in the in the market
16:07
that you're looking to gain market
16:08
ration and activity all the way down at
16:10
the lowest point you got a guy in this
16:13
house that's moving around any lines he
16:15
pointed to target areas or air
16:17
conditioning for that matter so going
16:20
and they're in it all the way down
16:22
location that is going to be specific to
16:25
your target customer and it's not
16:27
necessarily going to be just one
16:29
location let's say for instance HVAC
16:34
thermostat all of that other good stuff
16:36
smart home technology maybe you want to
16:38
go out of a maybe you want to start out
16:41
of Florida it's hot it's humid you're
16:44
gonna do AC Stahl thermostat and you're
16:48
gonna grow out of that market to other
16:51
hot humid locations master that hot
16:53
humid and then go hot dry and see if
16:56
your technology works well with swamp
16:57
cooler target where the industry is
17:03
working right now so like smart home
17:05
technology it's happening around the Bay
17:07
Area right the San Fran Baria target
17:10
where you're seeing a growth of the
17:13
overall market and then target exactly
17:15
where you want to operate right so
17:17
narrowing it all the way down and then
17:20
unit in the uniform unit is the
17:22
population of people that you're looking
17:24
to serve
17:25
that's an estimated number of how many
17:28
people you're looking to serve and then
17:30
the uniform is the person right the
17:33
avatar the ideal male female customer
17:37
and I would do an ideal male female
17:39
customer for everything no matter what
17:42
even if you
17:44
don't think that your target is a male
17:47
customer I would still do a male
17:49
customer like oh yeah yeah you know men
17:53
don't buy makeup and all of that other
17:54
stuff I mean yeah yeah do like that not
17:58
for me but I vibe for my wife I mean
18:01
sometimes she's looking around at
18:03
certain things like that and you know
18:05
doesn't necessarily know what to get or
18:07
something else and I don't know maybe
18:09
I'll grab that stuff for her because I
18:11
saw it or you know lipstick commercials
18:15
an advertisement more marketing that
18:18
cater specifically towards men because a
18:20
man would pick up that lipstick color
18:22
and get it for his wife because he
18:24
wanted her to wear that specific shade
18:26
of red or whatever the case may be you
18:29
know you still have to give a male
18:30
female ideal customer within that unit
18:34
uniform description unit is the
18:36
population narrow it all the way down
18:39
into your ideal customer both male
18:41
female and then just kind of write out
18:43
what it would look like so you know if
18:47
you if you were looking to become like a
18:49
co-ed unit owner let's say for instance
18:51
you know we're looking for folks that
18:53
come out of the combat arms background
18:56
that are self-motivated their highest
18:58
billet was around patrol leader company
19:01
gunnery sergeant major first sergeant
19:03
but a leadership billet they have the
19:06
ability to instruct they have some sort
19:08
of instructor certification so we know
19:11
that they are they probably already feel
19:14
okay in front of a crowd an audience
19:16
that can explain themselves maybe
19:18
they've done a couple of boards at that
19:19
point they've been out of the military
19:21
for maybe a couple of years so that way
19:24
they they have a little bit of stability
19:26
and footing out here they understand
19:28
that civilians are crazy know just yeah
19:31
so I that would be an ideal HoCo a unit
19:36
owner okay so I would put that down in
19:38
here as soon as the unit uniform
19:40
narrowing that scope of specifically
19:43
what we're looking at you know has first
19:45
an individual and who we're looking to
19:47
serve and homeowner wise I would do the
19:49
exact same thing create an avatar
19:51
exactly for the ideal male female
19:53
customer
19:55
more often than not you're gonna realize
19:58
that you start with the numbers you know
20:01
they fit this age group they make this
20:03
median household income medium purchase
20:07
price for for a home drive types of cars
20:11
this type but and finally you get to the
20:14
actual person white just start with a
20:18
why so it's a person who needs this mike
20:22
is not just you know like your average
20:26
thermostat or a guy who needs thermostat
20:28
smart home technology whatever it makes
20:32
sense to start with the numbers but what
20:35
about the activity in a person well they
20:37
work from home I spent a lot of time at
20:40
home I don't want to go into an office I
20:42
don't don't want to do that I want to
20:44
work around people that I want to work
20:45
around not deal with stuff I don't want
20:48
to have to no that's fine
20:50
I enjoy navigating the world under my
20:53
own terms and I see a heck of a lot more
20:54
people that are working remotely and
20:56
from home in general matter of fact
20:58
studies show that working remotely and
21:01
or working from home actually increases
21:04
productivity frankly it's because you
21:06
don't really know when to take a break
21:08
or stop so at least that's what I found
21:12
and that's what the wife claims so I
21:15
we're gonna wrap this up time and
21:17
equipment time is the duration the
21:20
activity is the seasonal effects to an
21:23
extent when's the peak purchase time
21:25
that a customer would wind up contacting
21:28
you and then you've got equipment so
21:31
equipment is your barrier to entry in
21:33
order to go and meet that demand or set
21:36
up shop within that industry and then
21:38
the equipment that they need in order to
21:41
purchase if you don't have a phone you
21:43
can't call her koa if you don't have the
21:45
internet you can't buy stuff on Amazon
21:49
this book is available on Amazon by the
21:52
way so go ahead and pick that bad boy up
21:53
five paragraph business plan alright so
21:57
moving over to pages 18 and 19 and I
22:01
just wanna I want to spend a little bit
22:03
of time here I urge you to get the book
22:05
because this is the meat and potatoes
22:08
of the situation paragraph it is your
22:11
friendly forces attachments and
22:14
detachments your civil terrain
22:16
considerations we'll get into that in a
22:19
bit and then it's summarizing your
22:21
overall scope of work the reason why
22:23
this is the meat and potatoes is the
22:25
detail you took the time to go through a
22:28
salute report you took the time to go
22:31
through a salute report so that way you
22:33
can identify key characteristics to the
22:35
problem opportunity statement that all
22:38
matters all right prior to figuring out
22:41
how you're actually going to do
22:43
something about it if you haven't
22:44
analyzed the problem thoroughly enough
22:47
you might start putting in certain
22:50
people certain billets certain slots or
22:54
job titles into certain places that you
22:56
either didn't need are redundant or
23:00
don't hold any value whatsoever which
23:03
I've seen before you have people that
23:04
are on the team and it's like why are
23:07
they even here investors don't like that
23:10
I'm gonna tell you that much right now
23:11
if you have somebody who's just and
23:13
that's that's part of the executive
23:16
summary as well when you start talking
23:19
about your command structure I mean the
23:21
people who are on your team they don't
23:22
have a reason to be on your team so
23:25
friendly forces the reason why this
23:28
works really well and licensing and
23:31
franchising is we talk about higher
23:33
command mission and intent if you're in
23:37
a franchise there's some more
23:41
dictatorial measures more rules
23:43
regulations things of that nature that
23:46
you're beholding to that can be a very
23:49
positive thing as well because it
23:51
maintains accountability both ways
23:54
that's something that you could behold
23:55
bend to as well meaning your franchise
23:58
or I in the essence of a licensee what
24:02
is the overall vision of your
24:05
headquarters element that created the
24:07
the brand to begin with right so such as
24:10
the case in a KOA just easy example
24:13
because we're working with them as a
24:14
client right they've been around since
24:17
1993 okay so
24:21
they have an overall vision of what
24:23
they're looking to achieve as far as
24:25
expand and serve all American customers
24:27
and then potentially beyond that they
24:31
have a high customer experience standard
24:36
all right so that's the number one thing
24:38
when people call in they're going to
24:41
have a decent experience while they're
24:44
going through a hardship in their life a
24:46
lot of these people might be contacting
24:48
Toccoa because of emergency water
24:51
removal whatever the case may be so
24:53
their mission is polite professional
24:55
service locking them on with contractors
24:59
who are top-notch at their at their own
25:02
occupational specialty they're licensed
25:05
they're insured they've been vetted
25:06
eyeball-to-eyeball a lot of these
25:08
different things right so that's higher
25:10
commands mission and their overall
25:12
intent to deliver a rock-solid customer
25:16
experience that being said if you're a
25:19
ho Cohen unit owner you're coming in as
25:21
a hotel unit owner you automatically
25:23
have adjacent units because they've been
25:26
around since 93 and I've been doing this
25:28
for a while there are other folks who
25:30
are who are operating in the sense of
25:33
Hikawa it's better to have other unit
25:37
owners around you you're helping each
25:40
other out you're providing service to
25:42
those homeowners that are within your
25:44
area you're providing referrals to the
25:46
contractors that are within your area
25:48
that's good stuff is there an
25:51
equilibrium to all of that yes there is
25:53
that's a conversation for another time
25:56
but it's okay to have adjacent units and
26:00
sometimes they're viewed as direct
26:03
competition correct competition can also
26:07
be a very good thing because you can
26:09
play off one another and you can work I
26:13
would put it cordially together even
26:16
though you know you don't necessarily
26:17
like the way that one another actually
26:21
goes out and conducts business it's not
26:24
like they do anything that's malicious
26:25
they don't do anything that's epically
26:27
wrong they just do it different than you
26:30
well great you can pick up each other's
26:32
scraps so to speak and
26:34
can be a mutually beneficial
26:35
relationship with a koa you're plugging
26:39
in here adjacent companies and those are
26:42
friend or foe
26:44
so you might have competitors to echo
26:46
out that are in the area and you might
26:48
have friendlies to Tacoma that are in
26:51
the area and you could put them down in
26:52
there and then you have the supporting
26:54
companies so that's supporting the
26:56
overall headquarters operation as far as
26:59
the greater overall vision of the
27:01
organization but that's also the
27:04
supporting company is that you yourself
27:06
are going to rely on within the area so
27:08
if you're a licensee let's say for
27:10
instance the illness might be on you to
27:12
develop your own web presence
27:14
understandable so you you take all of
27:17
the marketing that you're getting from
27:20
your license or which they they better
27:22
have everything because your licensing
27:25
it from them so all of your logos all in
27:28
the name all of the other stuff that you
27:30
would normally have to get somebody else
27:31
to do unless you yourself are good with
27:33
the design then you understand high DPI
27:36
and vector imagery and you know if
27:39
you're going to manipulate a file you
27:41
typically want it in that SVG format you
27:43
know like there's a number of different
27:45
trip falls just a little itty bitty
27:47
little nuances that go around creating
27:51
logos like for instance our 5p logo that
27:54
you have it's not high enough dpi when
27:56
you put it into an apparel printer so we
27:59
needed to get a higher dpi with a
28:01
transparent background so that way it
28:03
would look right when we print our
28:04
shirts or hats all of that other stuff I
28:07
would know winning of that I don't know
28:10
any of that
28:10
I do now because being the leader of the
28:13
company you need to know enough to be
28:15
dangerous and to be able to call upon a
28:18
an authority an expirienced person
28:22
within that realm that you can delegate
28:23
to and ultimately you're responsible for
28:26
all of that stuff but so you'll have
28:30
supporting companies that will be in
28:31
your area maybe they're creating here
28:33
apparel maybe they're creating here
28:34
advertising stuff whatever the case may
28:36
be maybe they're a supporting company
28:38
that's coming along with the franchisor
28:40
or the overall license or whatever the
28:43
case may be and then you have
28:46
attachments and detachments
28:49
attachments and attachments can be
28:51
something that is seasonal so if you are
28:55
a contractor and you pull in a certain a
28:58
certain type of person let's say for
29:01
instance for seasonal work they are an
29:04
attachment for that period of time let's
29:08
say for instance you are detaching a
29:13
team or your team is going to go and
29:15
work with another company for a period
29:18
of time you've worked a deal where hey
29:21
man I need four other guys on this job
29:23
do you think that I get four if your
29:25
guys rather and go out and try to find
29:26
you know another four of my guys goes
29:29
back up to the adjacent companies sure
29:32
work with my guys that's fine they're
29:34
going to be detached over that way for a
29:36
given period of time
29:37
you know you've constructed whatever
29:39
deal whatever it winds up being but you
29:41
know who's on your manifest and who's
29:43
not on your manifest as far as like when
29:46
you open doors and then on page 19 and
29:50
we'll be wrapping things up here pretty
29:52
soon
29:52
you've got the civil terrain
29:54
considerations civil terrain
29:57
considerations are so insanely important
29:59
it is it's basically everybody else
30:03
aside from your customer and I say it
30:07
that way because if you're gonna open a
30:09
frozen yogurt shop and you're gonna put
30:11
it in a corner of a mall parking lot and
30:14
there is no vehicle traffic there is no
30:17
foot traffic in your area because you
30:20
know people they enjoy it when the
30:22
weather is nice frozen yogurt maybe
30:25
you've got a maybe you don't have an
30:27
outdoor patio area you know and it's
30:31
it's a hot weather climate whatever the
30:33
case may be so you've got poorer vehicle
30:36
traffic poor foot traffic you yourself
30:38
don't have an outside patio area or
30:41
maybe it's in a bad it's in a bad area
30:44
of town you know there's there's a lot
30:46
of hoodlums running about or what have
30:47
you you've got a lot of break-ins that
30:49
all goes into the civil terrain
30:52
considerations and I mean in the sense
30:55
of a cola that's literally that's the
30:57
that's the true essence to the job
31:01
is seeing what you're actually working
31:03
with just cuz you're the high population
31:05
doesn't mean that you have a high
31:07
homeowner ratio right New York City
31:10
doesn't have a whole lot of homeowners
31:11
and I understand that there are multiple
31:13
boroughs that are there don't get me
31:15
wrong but pound-for-pound ratio-wise
31:18
kind of a deal there are other cities in
31:21
America that having much higher
31:23
homeowner ratio Dallas for instance has
31:26
a much higher homeowner ratio Houston
31:28
has a higher homeowner ratio than you
31:30
would get in those areas such as New
31:33
York we're even Los Angeles the
31:34
surrounding areas around Los Angeles
31:36
much higher homeowner ratio than actual
31:39
Los Angeles right so symmetry
31:42
considerations where you want to set up
31:44
and the terrain considerations are that
31:48
yes it's the location but it is the
31:50
activity that is happening in and around
31:52
the location a lot of people say oh
31:55
what's the location of your business you
31:57
can view this in two different ways the
32:00
location is it's on the corner it's
32:02
there it's in part of this mall parking
32:04
lot and then you actually have your
32:07
space your physical location which is
32:10
inside of that parking lot Bing Bing
32:12
Bing so you have space considerations
32:14
and then you have locations
32:16
considerations right so your business is
32:18
that spatial consideration and then you
32:21
have the location in the area any
32:23
realtor in the world they'll tell you a
32:25
location location location this is where
32:27
you start talking about the the real
32:30
estate nature of your business I guess
32:33
you could say
32:33
so again if you're following along in
32:36
the book and you've been going through
32:37
this I hate to harp on it all the time
32:40
but it really this is how the entire
32:43
book is then you'll hear it on the
32:45
tutorials you're starting from 30,000
32:47
foot you hone it in from there you're
32:51
starting from that big overhead view and
32:54
then you hone in on that square of your
32:58
plan that square map so it's always
33:02
every time you turn the page on here and
33:05
you start going through it you're always
33:06
gonna start from up top and then home
33:08
write down in so you take consideration
33:11
the overall plan and then hone it right
33:13
down in there
33:13
and at the bottom of page 19 you've
33:17
already filled out terrain in weather
33:18
considerations when you went through
33:20
your met TTS L now you're just you're
33:23
you're pulling that out so that you can
33:26
ask the right questions about it you're
33:28
filling it in in better detail and then
33:30
go ahead and update your met TTS L and
33:33
you'll see as you follow along in the
33:35
book that met TTS L the updated version
33:39
at the end of the book your finalized
33:41
executive summary you did the skeletal
33:45
work of that in the beginning of the
33:46
book and it just rides with you
33:48
throughout your plan and it works works
33:51
if you work it so that's the end of page
33:54
nineteen you're summarizing your scope
33:56
of work and then on the next go-around
33:58
we'll talk about the mission directives
34:00
in the statement and again all of this
34:03
stuff i'm unbreaking or shining the
34:06
light onto the book so that you see you
34:09
know it's you fill it out this is why we
34:11
haven't done a digital version of this
34:13
if you do want a digital copy of the
34:16
five paragraph business plan it is
34:19
available at the bottom of five
34:20
paragraph comm five paragraph business
34:24
plan is very simple it's a simple method
34:27
for constructing a plan if you're
34:29
seeking money let's say for instance
34:31
you're looking for investors if you're
34:34
looking to do a line of credit maybe a
34:36
convertible know whatever the case may
34:38
be a number of different options there's
34:40
even a pitch deck that's in the back of
34:41
this the point being though is you can
34:44
use this same methodology in order to go
34:48
play and coordinate all your business
34:50
operations using the same methodology
34:53
later on as we continue to go alive I
34:56
will break out exactly how one visionary
35:00
plan going from tasks an objective
35:04
breaks out to the individual leaders and
35:07
how each one of them go through their
35:09
own five paragraph business plan and it
35:11
works we're seeing it already
35:13
you don't believe being checkout HoCo
35:15
about five paragraph calm checkout HoCo
35:18
a calm in general check out the
35:20
testimonials that are all over five
35:22
paragraphs calm and more are coming in
35:24
as we're working with folks who are
35:26
interested in standing
35:27
their own Hakone the home repair network
35:30
their own Ricola location in their neck
35:33
of the woods if you're interested in
35:35
that again go to a color dot five
35:37
paragraph com if you yourself are
35:39
looking to get into entrepreneurship
35:41
maybe you're a veteran you're like hey
35:43
man I'm just I'm trying to ease into
35:45
this five paragraph is great this has
35:49
been marketed and we specifically
35:52
tailored it towards the civilian
35:54
population we are bringing our military
35:56
experience or military leadership our
35:59
understanding of being able to go up go
36:02
out set up operations alone and unafraid
36:05
out in the middle of nowhere with a very
36:08
limited oversight we put all of that
36:11
into here right
36:14
take the book throw it open put in your
36:19
earbuds tutorials that five paragraph
36:22
calm it goes through the book while
36:25
you're filling it out it's auditory
36:28
visual kinesthetic learning it's the
36:30
best way to learn anything quickly it's
36:33
the same way that I learned and mastered
36:35
when I was in Quantico training officers
36:38
and marksmanship it's it is implied here
36:42
it's the same way that we train Afghans
36:45
when we were downrange we we used
36:48
auditory visual and kinesthetic learning
36:50
it allowed them to absorb it very very
36:53
quickly that's how human beings weren't
36:55
we've done all of that with five
36:57
paragraph so I encourage you to check
37:00
out five paragraph comm don't take my
37:01
word for it check out the testimonials
37:03
that are on there continue to follow us
37:06
continue to share continue to share with
37:08
your network and thank you so much for
37:10
being a part of the conversation we
37:12
really do appreciate those comments let
37:13
them fly and we'll be sure to get to
37:16
your topics comments questions concerns
37:18
on the next go lot thank you so much
37:20
thank you for sharing take care be well

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