MISSION || pg. 20-21 in the book.
We will do _____________ in order to accomplish _______________.
How to create a mission statement with directives
Mission; company, concept, goods/products/services
- the company and concept
- the product and or service
- entry and growth strategy
Who you are helping; basic customer profile [soccer moms, veterans, elderly]
- Unit/Uniform of the situation paragraph, "SALUTE" report, we discuss how to create a male/female persona for your ideal customer.
What you are doing to help; good, product, service
- Describe your solution for solving the problem of your ideal customer
Where customers purchase
- You've studied the customer's habits to find the best location to engage them
When to engage the customer
- Best time to engage the customers & timeline for events based on priority
Why are you doing this?
- show us the passion