Mission: 5 Paragraph Business Plan pg. 20-21

MISSION || pg. 20-21 in the book. 


Mission Statement

We will do _____________ in order to accomplish _______________.


How to create a mission statement with directives

Mission; company, concept, goods/products/services

  • the company and concept
  • the product and or service
  • entry and growth strategy

Who you are helping; basic customer profile [soccer moms, veterans, elderly]

- Unit/Uniform of the situation paragraph, "SALUTE" report, we discuss how to create a male/female persona for your ideal customer.

What you are doing to help; good, product, service

- Describe your solution for solving the problem of your ideal customer

Where customers purchase

- You've studied the customer's habits to find the best location to engage them

When to engage the customer

- Best time to engage the customers & timeline for events based on priority

Why are you doing this? 

- show us the passion


Workbook + Tutorials
Based on the United States military’s 240 year old operational planning concepts, which have been refined through actions on the battlefield.

The VALUE of the “5 Paragraph Business Plan” is in its simplicity. It is the action-oriented, situationally-flexible, approach to conducting business management between executive leadership, operational leadership, and key leaders in the field.

"5 Paragraph Business Plan" keeps your whole organization operating on the same page.
NOTE -- This book corresponds page by page with the 5P Tutorials. Simply listen and fill out the book as you go.    

Get Certified In 5P With Our Ecourse
LEADERS, working to develop ideas into profitable solutions need a simple, effective method to accomplish any mission. 

Fulfill professional development & continuing education requirements through self-learning. Adopt the 5 Paragraph method to adapt to any situation and accomplish any mission.

E-Learning; developed by 5Paragraph.com, offered through trusted Learning Management System THINKIFIC.

Quickly implement the 5P Management Method
Easy to onboard new employees, simply ask for their certification

5 Paragraph Business Plan E-Learning certifies LEADERS with the skills, knowledge, and attitude necessary to accomplish any mission.  Click below to be a great LEADER.

Hire A 5P Advisor To Do The Work

5Paragraph’s  entrepreneurship initiatives are focused on second-stage companies — growth-oriented organizations that have moved past the startup phase but haven’t yet reached maturity. Our Elearning, leadership education, business planning services and, Advisor programs are geared to help these companies continue growing. The military management method empowers leaders at every level through these organizations to breed a culture of accountability to cultivate large scale growth.

Entrepreneurs starting out will see success in going through our 5P Workbook coupled with the 5P Audio Tutorials. These combined tools empower the starting out entrepreneur to build something solid and stable. Second-stagers will find the Ecourse helpful to learn delegation of authority without losing control.

Is your organization a fit?  If so, your CEO and key managers are eligible to benefit from all the rewards of our instruction and advising.

We look forward to working with you soon!

12 Hours of 5P Advisor Support gets you operating right now!

Here's what our customers had to say...

Curi - A Medical Mutal
Insurance Company

"5 Paragraph Business Plan is a perfect fit for our needs. Whether you are an entrepreneur who is just getting started or are in management and are trying to make something great, even better, I would highly recommend putting it to work for your business needs"
- Gabe Rocco
Director of Business Development

Mid-Michigan Health
Flagship Hospital 

Achieving magnet status as an overall healthcare system by enabling decision makers at the lowest level possible. 
"Empowering our leaders with 5 Paragraph Business Plan helps us better serve Michigan communities."

- Tammy Terrell
Chief Nursing Officer



Publisher, Speaker, Leadership Author

"Exceptional book written by someone who has been there and done that! Uses a simple methodology to construct what most entrepreneurs find difficult and simply overlook it because they feel it is too overwhelming. Highly Recommend this book for anyone planning to go into business for themselves or planning to expand their business."
- Mark Gerecht 
U.S. Army Command Sergeant Major (ret.)

North Carolina State University

"Business planning revolution!
I've been an entrepreneur in the agricultural industry for 8 years and this is the business planning/modeling system I've been waiting for. I teach it to veterans and aspiring farmers as a no nonsense method for planning business and production models in a quick and to-the-point manner.

This is the future of business plans no doubt. Great job Michael!"

- Robert Elliot
Marine Veteran / Agriculture Instructor  

Ohio Department of Rehabilitation and Correction

"As an operational Project Manager for a large state agency, this effort by Mr. Penney will quickly become the ‘Gold Standard’ concerning planning and managing projects within my organization. It is filled full of relevant information that is applicable to any industry. Its content demonstrates and gives solid examples of how to take tasks, regardless of size or complexity, and systematically decompose them through a detailed planning process."

- David Hamilton 
Academy Training Developer 

Texas Middle School

"As a civilian and Patriot, I began listening to Penney's podcast for the 'Sea Stories' and was amazed at how equally entertained and intrigued by the business aspect of his post-service life. I was completely immersed in the idea of the 5 paragraph format, but the plan didn't directly apply to my career as a middle school teacher...at first. After listening to the tutorials and reading the template, I was able to modify the amazing 5 paragraph business plan so that it was applicable to daily activities in my classroom. The format is extremely easy to follow and adapt to any aspect of your life that you are looking to make the most out of, based on your passions and desires. Hands down beneficial for everyone!!"
- Ray O.

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